News Releases & Announcements

I was the lead writer for all Jordan Brand posts on Nike News, which serves as the brand's press release and announcements platform.

Jordan Brand Adds Zion Williamson to Family

Zion Williamson, who grew up in Florence, South Carolina, was selected first overall in the 2019 NBA Draft. Joining a family of 50-plus athletes across multiple sports, the incoming professional is the latest member of Jordan Brand's hardwood roster.

“I feel incredibly blessed to be a part of the Jordan Brand family," says Williamson. "Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today. He was one of t

Jordan Brand Welcomes Jayson Tatum and Rui Hachimura to its Basketball Roster

According to Jordan Brand President Craig Williams, "In just two seasons, Jayson has established himself as one of the league’s most promising young players, with a work ethic and mindset that reflects what Jordan Brand stands for. Rui is already making history on the court, and in the process, he’s become a hero to an entire country. What’s most impressive to me about these two young men isn’t their remarkable talent, but the strong character and maturity they carry themselves with on and off t

Travis Scott Air Jordan I Low

Following the release of his first Air Jordan I High, Travis Scott now applies his Cactus Jack persona to a Low version. Staying true to Scott’s love for earth tones and a worn-in look, this version incorporates many of the same design elements of the previous release, such as premium nubuck and Cactus Jack branding on the tongue, left heel and sock liners. Subtle design additions include a reversed white Swoosh on the lateral side, black waxed laces and alternate oval laces in pink and black.

Here are the 2019 Jordan Brand NBA All-Star Edition Uniforms

For the graphics and color combination of red, white and blue, the Jordan Brand design team took cues from early-90s style and the first Charlotte NBA All-Star Game in 1991. As a tribute to the host team, the uniform shorts include a 1991-inspired logo on the waist and side, a honeycomb pattern integrated into the NBA star logo and crowns for Queen City on the vents. “It was important for us to add details that honor the Charlotte community and the great fans there,” notes Creech.

Jordan Brand and Levi’s Air Jordan 4 and Reversible Trucker Jacket Release Info

Just as with the first collection, the Trucker Jackets reverse into a remixed Flight Suit and feature red wing details on the denim side. Continuing the careful craftsmanship of both companies, signature details such as the co-branded dark copper shank buttons appear on the jackets and the iconic Levi’s® Two Horses paper patch is featured on the shoes, jacket and hangtags — with a Jumpman twist.

Jordan Brand Unveils “Like Mike” Collection In Partnership With Gatorade

As tribute to the classic beverages that have fueled generations of athletes, the Air Jordan I OG High takes on Lemon Lime, Grape, Cool Blue and Orange “flavorways.” Each color uses a premium leather upper with “Be Like Mike” wordmarks on the inner tongue and the Gatorade logo featured throughout. The Air Jordan logo mimics the finish of a Gatorade bottle cap, while a debossed bolt is featured on the shoe’s lateral heel. A dual branded Jumpman and Gatorade hand towel and matching hangtag is incl

Union x Air Jordan Capsule Celebrates an Era of Jordan’s Impact on Streetwear

For the apparel, Gibbs leaned into his past experience to balance the right look and fit. “One of the things we worked on was the drape,” said Gibbs. “I’ve learned from buying and selling a lot of high fashion that once you get through your normal silhouette of a T-shirt and a jean — garments that everybody can kind of do — there is really a lot of attention placed on how garments fall on the body.”

Five Things To Know About Russell Westbrook’s Why Not Zer0.2

Russell Westbrook appears to be in an uncontrollable cycle of chaos as he speeds, spins and jumps past opposing defenders and NBA records. While the rest of the world struggles to keep up with his every move, Westbrook plans it all carefully in his head, describing it as “owning the chaos.”

His second signature performance sneaker, the Why Not Zer0.2, is a reflection of this: The design may seem chaotic, but Westbrook planned every element of it with a specific purpose in mind. Here are five th

Jordan Brand and Vogue AJ1 Zip AWOK and AJ3 AWOK

When Anna Wintour gives her approval for editorial or creative, she simply writes “AWOK,” which stands for “Anna Wintour Okay.” The Vogue editor-in-chief teamed up with Jordan Brand to put this approval stamp on two iconic silhouettes for the ultimate co-sign.

The AJI Zip AWOK comes in University Red and Sail colorways. Its ultra-soft leather upper is accented by a bold metallic zipper and new embellishments, including a Swoosh. It comes with an “Edited by Vogue” Nike Air tag and the AWOK signa

Preview the Jordan Brand PEs for Football's Opening Week

July 24, 2020 - The return of the NBA and WNBA is set to begin in Florida, where Orlando and Bradenton will host condensed regular seasons before playoff basketball kicks off, eventually crowning a league champion. A number of Nike Basketball silhouettes will hit the court in fresh colorways, from special editions of the LEBRON 17 to new renditions of the KYRIE 3 Low to more Gatorade flavors of the PG4.

LEBRON 17 Graffiti, Cold Blue and Fire Red

Blue and red variations of the LEBRON 17 Graffi

Nike Air Jordan 3 Justin Timberlake Tinker Hatfield Collaboration

February 04, 2018 - In celebration of his new album, musician Justin Timberlake worked with Nike designer Tinker Hatfield on a limited-edition Air Jordan III JTH collection.

Using the original Air Jordan III sketch as its foundation, this colorway is the first of multiple editions to take inspiration from Timberlake’s recently released “Man of the Woods” album. Featuring a reflective Swoosh, the shoe is designed to add extra flare to Timberlake’s stage presence under the bright lights on Sunday

Chris Paul's New CP3.11 Basketball Shoe

With 13 years in the league and 11 signature shoes to his name, it’s safe to say Chris Paul knows his stuff. “I’ve been doing this for a number of years now, and after learning about all of the tech and as I’ve gotten older, I now want my shoe to get lower and to be wearable right out of the box,” says Chris Paul. “Now, everything is about speed and traction.”

As one of Jordan Brand’s most involved athletes in the design and testing process, Paul is dialed in on exactly how he wants to refine h

Jordan Brand NBA 2018 All-Star Jerseys

“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech. “The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We're excited to see this year's NBA All-Stars represent their teams in Jordan style on the biggest, bri

Jordan Brand 2018 NBA All-Star Preview

Thirty years ago, Michael Jordan cemented his place in NBA All-Star history when he leapt from the free throw line during the 1988 Slam Dunk Contest.

He did this while wearing the now-iconic Air Jordan III White Cement. He added another layer to his legacy later that weekend by earning All-Star Game MVP honors in the Black Cement colorway. These performances left a lasting impact on All-Star Weekend, and this year Jordan Brand celebrates the evolution of the man from athlete to icon by official

Jordan Brand Summer 2019 Preview

March 31, 2019 - Air Jordan XIV White/Red

Celebrating the 20-year anniversary of the Air Jordan XIV, a classic colorway returns in true OG form. The silhouette, inspired by luxury sports car styling, has been produced as a stitch-for-stitch replica. The April 6 release also comes with original packaging and signature hangtags.

Air Jordan XIII Cap and Gown

For years, the Jumpman community has celebrated milestones in their favorite Air Jordans. Following last year's Cap and Gown AJXI, the AJ

Aleali May x Air Jordan VI Millennial Pink

July 24, 2020 - The return of the NBA and WNBA is set to begin in Florida, where Orlando and Bradenton will host condensed regular seasons before playoff basketball kicks off, eventually crowning a league champion. A number of Nike Basketball silhouettes will hit the court in fresh colorways, from special editions of the LEBRON 17 to new renditions of the KYRIE 3 Low to more Gatorade flavors of the PG4.

LEBRON 17 Graffiti, Cold Blue and Fire Red

Blue and red variations of the LEBRON 17 Graffi
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