SoleSavy

I joined SoleSavy in early 2021 as its third employee. I was tasked with building a content and public relations plan and team. During my first year, I increased press coverage by over 1500%. Since taking over the social media strategy, we have increased followers on Instagram by 170%. I built the SoleSavy news site from the ground up, and it is now recognized and pitched to the top brands in the world. I also spearheaded content and activation partnerships with brands like Nike, Jordan Brand, Sony, the WNBA, Philadelphia 76ers, Portland Trailblazers, and more. I led the go-to-market strategy for multiple apps.